Today India is one of the youngest nations with the youth forming 30% of the total population. They are more mobile, better educated and more exposed to international trends than their predecessors. With the Indian economy growing at an eight percent plus rate and the very fact that there is the huge lack of attention to women wear by most of the apparel companies, prompted us to jump in this segment. We believe that fashion is synonyms with change and newness and this fashion for changing India is a challenge as well as an opportunity with a definite need, urge and aspiration to wear fashion and simultaneously adapt to the social set up. This change compiled with disposable incomes, bodes well for the future retailing in India.